Evolution of sports journalism
// December 15th, 2009 // No Comments » // Journalism, Social Media, Sports
As newspapers continue to downsize and die a slow death, all those reporters are finding themselves out of work on life rafts as their former bosses steer the Titanic. For news reporters, it’s arguably a little easier to find work on the Web, especially if they’re tech savvy. Sports reporters… the waters are a little more murky.
Newspapers used to be great PR advertising machines for sports teams. It wasn’t unusual for a big city paper to have a sports reporter per team, whose sole job was to find and write stories about that team. Think of all the free publicity that creates. But now newspapers are cutting costs, laying off staff and sharing stories across newspapers. The Raleigh News & Observer and the Charlotte Observer used to write up separate stories about games — now they share stories based on geography.
Sports teams, sports leagues, and Web sites that recognized this shift early are capitalizing on it, and it’s paying dividends. I just want to take a minute to look at a few of those early adopters who have helped turn sports journalism on its head and are leading the evolution of sports journalism as we enter a new decade:

